I decided to start numbering these.
There is a lot of talk about self-branding, but I have to say that anyone who makes a career out of being a self-marketer should get an ego check.
That includes Guy Kawasaki for making this very typically cryptic, eccentric comment recorded at the Wall Street Journal in regards to promotions [...]
Archive for the ‘Marketing’ Category
Random Thought #001
Posted in Marketing, Personal Branding, Professional Development, tagged random thoughts on March 26, 2009 | Leave a Comment »
Marketers Love the Impulse Buying Consumer
Posted in Marketing, Other, business, tagged business ethics, philosophy on March 24, 2009 | Leave a Comment »
Some very strange things have been bubbling up in my mind since re-reading Jostein Gaardner’s Sophie’s World and listening to NPR on the weekend.
If you don’t know Sophie’s World, it’s a book that tells a story about philosophy and questins whether humans really exist or if we just are cheating ourselves into thinking that [...]
The Anatomy of the Cold Call
Posted in Marketing, Professional Development, business on February 24, 2009 | 2 Comments »
Cold calls are never fun and always tricky. While this post presents the traditional advice of a cold call, it adds a humane element that will help you consider cold calling from a different lens.
Random Thought of the Day: Brand Equity = Price
Posted in Marketing, business on February 11, 2009 | Leave a Comment »
I’m preettty involved in other stuff right now since this is the week before President’s Day weekend, so I’ll leave you with one thought about brands and shopping. Just because one brand is hotter than the other (and more expensive) doesn’t mean that it is better.
Case in point: The Creative Zen Stone vs. the [...]
Thought Leadership without a PR Agency
Posted in Entrepreneurship, Marketing, Professional Development on October 30, 2008 | 3 Comments »
In these economic times, it’s a good time to establish thought leadership for yourself or as a representative of your company. With a variety of social media tools available, it’s not too difficult to do and you’re sure to make a few friends along the way to grow your network of support.
So, how do [...]
