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Archive for the ‘Social Media’ Category

Client Management Conversation

Posted in Social Media, tagged on July 14, 2009 | Leave a Comment »

I thought this would be a really cool way to start a conversation and get your thoughts on different kinds of language or techniques to manage clients. We all have to do this. At the risk of exposing “secrets” here are my thoughts.
Communicating timelines
1. Never tell a client you are working on a project for [...]

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An Economy in Peril: Business vs. Politics

Posted in Social Media on June 12, 2009 | 2 Comments »

When Obama came into office, many Americans and non-Americans celebrated. But these are proving to be tough times nationally and across borders. Let’s not forget the swine flu pandemic, the temper tantrums of North Korea dictator Pyongyang and the effects of the American economy Americans and non-Americans.
Despite all of these things, the Obama administration [...]

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A Weird Way to Run a Social Media Campaign

Posted in Social Media on June 1, 2009 | Leave a Comment »

I got this e-mail campaign sent to my mailbox. It was a little weird. Do you want me to Fan your Facebook page so I have a chance to win money? Or because I am really a fan of your company?
Back to basics: Social Media is about groundswell support, not top-down marketing management.

What could [...]

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A Twitter Primer

Posted in Social Media, tagged , , , on April 28, 2009 | 1 Comment »

Many people are clueless about how to use Twitter. While there are many blogposts out there on how to use Twitter, here’s my version of why anyone would join the micro-conversation.

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Marketers of Women Should Be Shot

Posted in Social Media, tagged on March 13, 2009 | Leave a Comment »

I’ve done a lot of investigative work recently on how women are marketed to, checked out various magazines, went to the mall and I swear these are all trying to play upon women’s insecurities, especially the places that have a premium. A ton of them suggest the average woman has:
- bad skin
- no makeup skills
- [...]

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